Our Team

Meet the team behind Purposefy.

A passionate group of impact leaders, technologists, and data scientists dedicated to proving the value of purpose.

Michael Krupa

Michael Krupa

Chief Executive Officer

Andy Noronha

Andy Noronha

Chief Customer Experience Officer

Selena Sandhu

Selena Sandhu

Chief Communications Officer

Rosh Singh

Rosh Singh

Chief Technology Officer

Arielle Sumits

Arielle Sumits

Chief Data Scientist

Our Story

Founded in 2022, Purposefy's leadership combines decades of experience in digital transformation, business value, strategy, and innovation — delivering billions in value for governments and enterprises. Our advisors excel in economic analysis, value modeling, and social-impact measurement, turning purpose and ESG programs into business advantage.

We have successfully guided numerous organizations create measurable impact through strategic integration of these initiatives.

We are proud to be supported by exceptional advisors, including leading global academics, CEOs, financiers and technologists.

Mission

We harness technology and expertise to help organizations embed purpose into their core, ensuring a resilient and sustainable future.

Vision

A world where every decision by organizations is purposeful and contributes to a better future for people and the planet.

Ready to align profit with purpose?

See how Purposefy can help your organization prove ESG ROI with compliance-ready impact evidence.

Team - Purposefy